Referrals, we all know, are the absolute best way to find new customers. Amass a great number of referrals. Nevertheless, the act of asking for a referral is not a comfortable thing to do for most business owners. It is more likely that a customer who has been referred to us will employ our services or purchase our products within 90 days than a ‘cold customer’ who has come from an outside source. Discover seven easy and unobtrusive ways to grow your customer base.